COMMS
Musings on messaging, storytelling, and the art of saying something well the first time. Proof that the right words can do a lot of heavy lifting.
The Meme Is the New Press Release
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
When the AI Prompt Goes Wrong
AI can make your messages faster—but not always better. Here are four ways to use AI without losing the human in your communications.
Taking Copywriting From Meh to Mwah!
Two pit bulls, endless fur and one robot vacuum that reminded me good copy talks to people, not about products.